evomag marks 20th anniversary with new logistics investment

evomag celebrates 20 years of continuous presence in Romania’s eCommerce market and marks this milestone in its evolution as a digital retailer with a strategic investment in logistics infrastructure. At the same time, evomag launched a special anniversary discount campaign – “Sold Fest – The Anniversary Savings Festival”, running through May 25^th.

The company announces an investment of nearly 100,000 Euros by mid-year to optimize warehousing, picking, and delivery processes through the implementation of one of the leading Warehouse Management System (WMS) solutions on the market.

The aim of this investment is to increase logistics efficiency by 25% over the next three months, which is an initiative that lays the groundwork for a broader transformation scheduled for the first quarter of 2026.

“We’ve learned over the past 20 years that you can’t build anything solid without discipline, accountability, and real adaptability. Responsibility is not a one-off exercise — it’s a daily commitment. In business, as in public life, progress doesn’t come quickly or easily. It requires people who take ownership of their decisions and understand that meaningful change takes time.

We never allowed ourselves the option to take the easy road. This discipline — to keep building, even in times of uncertainty — is what has kept us relevant. And this kind of responsibility isn’t just a business value, it’s a way of engaging with reality that we must also practice as citizens.

Every major milestone — whether economic, technological, or social — involves a choice. We do not believe in comfortable neutrality, but in taking a stand. For us, as for any Romanian who seeks a clear direction, involvement is not a symbolic gesture — it is a long-term responsibility,” said Mihai Pătrașcu, CEO of evomag.

Sold Fest – two weeks of anniversary deals.

To celebrate 20 years of activity, evomag is launching a special discount campaign featuring a wide range of high-demand products — from electronics and home appliances to gadgets and accessories.

Between May 12 and 25, 2025, evomag is running “Sold Fest – The Anniversary Savings Festival”, a campaign that brings together over 10,000 products with discounts of up to 50%, focusing on key categories such as air conditioners, TVs, mobile phones, and IT equipment.

This campaign builds naturally on the brand repositioning evomag initiated over the past year. The launch of its new visual identity at the end of 2024 marked the beginning of a deeper process of reconnecting with its audience—one rooted in transparency, clarity, and genuine value.

In 2025, the company is strengthening this direction through a straightforward communication style, free of gimmicks, that places trust and customer respect at the core of the commercial relationship.

With the message “20 years of great offers. For real,” evomag reaffirms its commitment to competitive pricing without perception tricks and to a shopping experience that is consistent, professional, and accessible. This repositioning embodies evomag’s core brand values—transparency, adaptability, and customer focus—and underscores a genuine commitment to differentiation in an increasingly crowded retail landscape.