EY: Businessmen in Brasov expect an increase of over 10 pc in turnover in 2016

Businessmen in Brasov and neighboring counties are more confident in the positive development of the economy in 2016 than the national average – 69 percent of respondents in Brasov and surroundings are confident and very confident in the positive development of the economy, compared to 61 percent of respondents at national level, “Business-2more-Business” barometer published today by EY Romania and Doingbusiness.ro shows.

71 percent of respondents expect a turnover growth of over 10 percent and 56 percent of them estimate a double-digit profit growth in 2016. Moreover, 66 percent of respondents expect an increase in the number of employees this year.

The market around Brasov region is marked by trends slightly different from those nationally – thus, competitive advantages locally are: low price (51 percent of respondents in Brasov compared to 45 percent nationally) and distribution channel (20 percent of respondents in Brasov vs. 16 percent nationally), and to a lesser extent related to brand awareness (25 percent of respondents in Brasov compared to 30 percent nationally).

“The local market in Brasov region presents important opportunities for development – the proof is the high positive sentiment of the businessmen in the region. Meanwhile, business leaders here seem less affected by the obstacles encountered in developing national business, which emphasizes the feeling of confidence in the local economy. Brasov county records an economic performance above the national average. According to the Commission for Economic Forecasting (CNP), the GDP would grow in Brasov from RON 24.304 billion, as estimated in 2015 by 25 percent to RON 29.476 billion in 2018,” Bogdan Ion, Country Managing Partner, EY Romania notes.

Entrepreneurs and business people from Brasov and neighboring counties perceive in a lesser extent some obstacles in business development, compared to respondents nationwide. 42 percent complain of the fiscalization level (versus 49 percent nationally), 39 percent – of bureaucracy (compared to 54 percent nationally), 35 percent of uncertainty (compared to 53 percent nationally), and 29 percent blame the lack of political stability and vision of public policies (compared to 51 percent nationally).