OTP Bank Romania opens new branch in Timisoara, under an innovative concept
OTP Bank Romania has announced the inauguration of a new branch in the city of Timișoara, located within the ISHO real estate district, bld. Take Ionescu, no. 50-52. The new branch is developed under the regional banking service center concept, which brings together a self service area and personalized customer advice from trained bank specialists.
The new OTP Bank investment is part of the organic development strategy, through which the bank relies on the expansion of the physical network. The center will serve all categories of retail customers, including individuals, micro-enterprises, SMEs and Private Banking customers, as well as Corporate customers.
“We see in Timișoara a sustained pace of economic activity and an important development of entrepreneurial initiative, and through this new branch that will function as a regional service center and with the help of the new team, we will consolidate and expand our local activities. Given the context in which the local banking sector is getting used to closures and reducing the number of locations, OTP Bank Romania continues to rely on the development of the branch network. Through our Apollo growth strategy, we simultaneously pursue digital and territorial development, valuing the experience of our colleagues and the business relationship that each of them builds with customers”, said Roxana Hidan, Deputy CEO and Head of Retail Banking Division, OTP Bank Romania.
Within the new branch, customers may conduct self-banking activities individually, through ATMs and Self Service terminals, while the team of specialists and consultants provides personalized assistance and financial advice. The new OTP Bank unit also introduces the Meeter – Greeter concept, through which a bank representative contributes in improving the waiting time of customers for carrying out their operations.