Card transactions doubled in 2022 compared to the same period of 2019
In the first half of 2022, over 500,000 card transactions, worth almost 30 million Euros, have been reported, according to Financial institution Capital Financial Services S.A., which operates under the Twispay brand, . While the number of transactions is double compared to the same period in 2019, before the start of the pandemic, the total value is about 10% higher. Moreover, the average transaction decreased from 127 Euros in 2019 to 53 Euros in 2022.
“The fact that we recorded a larger number of transactions, with an average value of about 60% lower, is, in my view, a very good sign for online commerce. If, in the pre-pandemic period, digital transactions were fewer and more consistent, now we see how they begin to be part of our daily lives. The pandemic acted as a catalyst for e-commerce, led more consumers to choose the services of e-tailers and helped increase trust in these channels. Shoppers now place much more value on the comfort and convenience associated with the e-commerce area. This allows them to channel their time towards the activities that are really important to them and where they cannot be replaced,” said Augustin Dobre, Twispay CEO.
The industries with the highest average transaction values in the first half of 2022 are technology sales (351 Euros), insurance (187 Euros) and airline services (165 Euros).
The largest payment made with the card through the Twispay payment acceptance system exceeded the threshold of 12,000 Euros (electronic products), while the smallest was 0.11 Euros (courier services).
The study was conducted on the entire Twispay client portfolio, which includes companies from Romania and the European Economic Area, such as BlueAir, Fit4You Delivery, AVStore. The transactions processed by Twispay were paid with cards issued both in Romania and in other countries of the world.