GIA from Garanti BBVA becomes the first AI finfluencer in Romania

In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing customer experience, GIA has since evolved with advanced AI technology into the “digital voice and face” of the brand, now present across the bank’s website and all its social media channels.

Developed in collaboration with the communication agency Oxygen, from character creation to animation and the virtual world where GIA operates, Garanti BBVA’s AI finfluencer plays a key role in fostering an online community. This community allows users to discuss, ask questions, and share their financial perspectives. GIA communicates in a friendly and natural manner, offering a mix of digital news, information about the bank’s products and services, and essential topics on financial education and digital safety.

“With this initiative, we are introducing an innovative approach to digital communication, providing our customers with useful information and an interactive digital experience. As the first finance specialist influencer power by AI, GIA is more than just a virtual assistant – it is a friendly digital voice attuned to the needs and expectations of our audience,” said Tolga Banyocu, Deputy General Manager, Client Solutions Area, Garanti BBVA.

Over the past months, GIA has undergone significant development and acquired new functionalities. It can now calculate payment amounts for personal loans according to specific customer needs, guide users to Garanti BBVA branch locations, and provide detailed information about products and services, including loans, accounts, and other financial solutions.