ING Bank Romania has new Marcom chief


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Diana Mihai joins ING Bank Romania taking over the role of Head of Marketing, Communication and Brand Experience as of June 17th, 2024. She brings 15 years of experience in the field, in local, regional and global positions, within companies such as Reckitt Benckiser UK and Procter&Gamble.

“Diana joins us in an important moment for the bank, as we celebrate 30 years of activity in Romania and I trust that together with her team she will contribute to achieve exceptional results. With her extensive local and international expertise, I am sure that she will play a crucial role in developing ING Bank Romania further.” – Mihaela Bîtu, CEO of ING Bank Romania.

During her 5 years at P&G, and yet another 10 years with Reckitt Benckiser UK, holding different positions in different geographical areas, Diana worked to strenghten renowed brands like Pampers, Always and Finish, and she also contributed to launching new brands and entrepreneurial projects. At the same time, she had a key role in launching the Neuriva brand in the US as well as in rethinking the strategy for the Air Wick Auto-Spray in Europe. Also, she had an important role in the process of repositioning the Air Wick brand at a global level.

“Out of all ING activity and the conversations I had with the team, I was impressed by the people, the culture, projects, ambitions and the way clients always come first. I plan to contribute to an accelerated growth in the next few years and continue to be “even more so” for our customers – through superior experience, financial education and innovative banking products. I’m enthusiastic to join the ING team and I look forward to continuing to build the ING brand together.” – Diana Mihai.

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