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According to the research and the votes of 30 experts which comprise the jury of the Business Superbrands Romania, project unfolded by BDR Associates, IT&C, Consultancy and Banking Sector are the ’stars’ of this year’s edition, as a press release informs.
These three are followed by Energy, Constructions, Financial Services, Automotive, Personal Care, Insurances and Courier Services. Leading brands for each of these categories are IBM, Ernst & Young, Banca Transilvania, Enel Energie and Engie, Holcim and BASF, Visa, Automobile Dacia, P&G and Henkel, NN, FAN Courier and DHL.
“The constant development of online and digital is the unquestionable finding of Consumer Superbrands, project carried by BDR Associates in partnership with IPSOS. This is proved by the impressive scores obtained by the brands active in e-commerce, which pride themselves with building a strong presence in the market and serving as important vectors for consumers’ loyalty and admiration.
Just as relevant is the focus on local culture and Romanian brands, which became more visible in the media, as the interest shifted towards national values and tradition, versus past years,” the release reads.
According to Business Superbrands project, the successful brands are those who succeed in looking at their Romanian roots as a source of inspiration, while acting like a global and modern brand in relation to the consumers.
This year’s edition outlines the three dimensions defining a Superbrand in consumer’s mind, not only in Romania, but in all the countries where the project is run: leadership, trust, dynamism.
As a premiere in the Superbrands programme, Non-governmental organizations with a strong impact on the private sector are acknowledged, thanks to the performances reported in managing talents. The well-known Junior Achievement is the star of this category, being involved for more than 25 years in developing business education in Romania.
The full list of brands having received the Superbrands Romania title will be included in the Superbrands Romania 2017 Book.
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