German group Delivery Hero SE, one of the largest online food-delivery services in the world, based in Berlin, present on the Romanian market through foodpanda, has announced the full acquisition of hipMenu, another Romanian online food-delivery platform.
With this new transaction, the Delivery Hero group will enable Romanians access to the widest variety of restaurants in over ten cities in the country, becoming the leader of the online food-delivery market in Bucharest, Cluj, Timisoara, Oradea, Brasov and Iasi.
„Through the acquisition of hipMenu, Delivery Hero is reinforcing its position as market leader in Romania and is strengthening the promise to its customers that it will go on providing the most memorable experiences of online food deliveries,” said Gábor Szórád, CEO Delivery Hero for Central and Eastern Europe.
Launched in 2013 in Cluj-Napoca, hipMenu.ro gets together the offers of over 300 restaurants in Cluj, Bucharest, Oradea and Timisoara.
“hipMenu business has registered a rapid evolution locally and, through the association with Delivery Hero, will benefit of the necessary resources to continue its growth as a market leader in the cities where it is present,” said in his turn Dan Klausmeier, co-founder hipMenu.
„Together with Delivery Hero we’ll identify new opportunities of expansion and innovation to keep on providing the best services for the hipMenu customers and for the partner restaurants,” added Ciprian Costa, co-founder hipMenu.
According to the Delivery Hero representatives, the group will continue the significant investments on the Romanian market, aiming to expand foodpanda and hipMenu businesses countrywide.