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‘Google Partners Connect’ programme for SMEs, available also in Romania

By Anca Bernovici
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Google is going to launch in Romania too on November 4 ‘Google Partners Connect’, a programme that the company says is designed to support web professionals and agencies that help businesses succeed online. The programme is said to be a part of Google’s efforts to build an ecosystem to help small-to-medium businesses gain from the internet.
With Google Partners, agencies can connect with potential clients, take certification exams, gain insights tailored to each agency and its needs.
“We have over 10 million Internet users in Romania and this figure increases by 1 million every year. Most users make online search for information about products and services, and a third of them often buy products online. If we look at how Romanians use the Internet – from the number of devices connected to the Internet to the number of hours spent on YouTube or that third of them already use mobile to search for local information (addresses, restaurant reviews ) – we find that the profile of Romania is advanced. It remains that SMEs to embrace this opportunity (only 25 percent of SMEs have a website compared to an average of about 50 percent in Western Europe) and to discover the most effective methods to make themselves known for the online user. We have 400 specialists involved in Partners meready to help these SMEs to be successful online,” Rares Rusu, Marketing Manager of Google Romania said in a press release.
According to organizers, the ‘Google Partners Connect’ programme will consist of two initiatives. First – a series of local events (starting with the launching event in Bucharest) by which SMEs are connected with specialists from their area. Second – using the ‘Partners’ community as a forum where SMEs can get in touch with professionals to increase their online visibility and to attract more customers.
The ‘Partners’ community made by Google, brings together 350 online marketing agencies and 400 online certified specialists.

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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