Greek Warply enters Romanian market


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Warply, the leading European mobile loyalty and payments cloud company for marketers, enters Romanian market, providing innovative solutions for successful B2C and B2B loyalty programs, a press release informs.

With a wide experience in Mobile Loyalty, especially in banking, telecommunications and retail industry, Warply aims to become the first option as a partner in creating loyalty programs in Romania.

For the Romanian market, Greece-based Warply will offer strategy and consulting, as well as all the required implementation services, for successful customer loyalty and CRM programs.

Due to “Warply Engage Marketing Cloud”, the advanced Marketing Automation and CRM platform powered by Warply, marketers increase customers’ engagement and sales, via rich push notification, pioneering loyalty points’ collection and redemption mechanisms (online & offline), users’ segmentation and personalized omni-channel campaigns based on behavioral, transactional and geographical data.

Furthermore, Warply comes with a unique cloud solution of payment via mobile phone, WarplyPay. This solution facilitates the digital Commerce activities by providing a seamless native checkout process for in-app transactions, without having to redirect to other banking app or website.

“We consider Romania as a very strong market, with high potential of development, especially in terms of mobile banking and digital payments. Warply is going to invest into Romania market over the next years and aims to become the first-choice partner for Mobile Payments and Mobile Loyalty”, Sotiris Alexopoulos, Head of International Business at Warply stated  .

As per results, according to company’s client data, over 80 percent of consumers, on a global level, are more willing to continue interacting with brands that have a loyality program. Loyalty programs make them feel that brands care about them. Plus, card loyalty programs prove an increase of 35 – 45 percent in purchases every year, especially in Banking industry, where customers that have Bank loyalty apps are “heavy card users”.



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