Heineken denies rumors about selling some operations in Romania

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Dutch beer producer Heineken denied the information in an article published by Világgazdaság Hungarian daily about negotiating with Lixid Project in Sansimion, Romania, to take over its operations base in Martfu (southeast Hungary), Budapest Business Journal reads.

Világgazdaság reported on Wednesday that Lixid Project wants to buy two of the multinational companyʼs breweries. Lixidʼs lawyers informed Heineken of the companyʼs interest in acquiring the breweries in Martfa, Hungary, and Miercurea Ciuc, Romania, owner András Lénárd told the paper.

Heineken Hungaria said it will use the brewery in Martfu as a distribution and logistics base from next year, as announced earlier. The firm offered no further comment on the letter Lixid Project said it recently sent to Heineken signalling interest in acquiring the two breweries.

Earlier this year, Heineken and the Lixid Project beer manufacturer in Sansimion, Romania, were involved in a dispute over the use of ‘Ciuc’ and ‘Csiki’ beer brands

The dispute was resolved after representatives of the Hungarian government interceded on behalf of the craft brewery. Thus, Heineken Romania accepts the ’Ciuc’ and ‘Csiki’ brands to coexist and allows Lixid Project to use the ‘Csiki’ ‘brand.

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