Hotel Cubix to join Mercure brand in Brasov
Accor is strengthening its portfolio in the Balkans with a new hotel joining the network in Romania. The Group has signed a franchise agreement with N&C Turism S.R.L. for Mercure hotel in Brasov. The 57-room facility will welcome first guests by the end of 2021, following renovation.
Accor is further expanding its portfolio in Eastern Europe, with multiple openings in the region planned in the near future. The agreement with N&C Tourism SRL marks a new location for the Group on Romanian market. Brasov is a strategic city for the country and an important site for Accor. By the end of this year, after refurbishment, the existing Hotel Cubix Brasov will join the Mercure brand. The hotel will offer 57 comfortable, modern and thematic guest rooms as well as a meeting area suitable for both social and corporate events, and a restaurant with bar serving local delicacies. The hotel will also accommodate a large parking area.
“With many successful openings and an ambitious pipeline, Romania is a key country for Accor. It has a strong potential due to its variety of destinations with charming offering for both leisure and business travelers. Accor is a world-leading hospitality player which comprehensively addresses the needs of travelers and offers a strong portfolio with the finest brand choices and locations. A world-class loyalty program and the ALLSAFE label, one of the most stringent health and safety protocols in the world of travel, complement the Group’s strengths. This offering and our continue innovation bring confidence to the investors when looking for a Partner. Brasov is an important Romanian city, not only because of its numerous business opportunities but also because of its strategic location within the heart of the country. Hence, we believe that the future Mercure Brasov City Cubix Hotel will be a successful partnership and will continue to win the clients’ hearts with its welcoming hospitality, rooted in the authentic values of the location”, says Catalina Roșu, Accor Development Director for Romania, Bulgaria, Moldova and the Czech Republic.
“For over 10 years now, Brasov Cubix Hotel has been a prime location for guests, providing everything the city has to offer on the doorstep, making it an ideal spot to explore and discover Brasov. We are excited about the partnership with Accor and the introduction of the globally acclaimed Mercure brand to the local market. This marks an important point for the development of our company”, adds Mr. Daniel Chivu from N&C Tourism SRL.
Brasov is the administrative center of Brasov County located in the historical region of Transylvania. Today, it is home to many Romanian and international IT companies, which enhance the city’s economic value. Thanks to its history and location in the middle of the mountains, Brasov is one of the most commonly visited places in Romania and offers great tourism potential.
The Mercure brand guarantees a completely new hotel experience. Each facility has its own unique style and personality inspired by the local environment and culture. According to the brand’s DNA, Mercure hotels are rooted in their local community, providing full experience of authenticity of the region, with its cuisine, crafts, and traditions.
The owner of Cubix Hotel is N&C Tourism SRL company held by local entrepreneurs Daniel Chivu and Radu Niculescu, who also own several restaurants in Brasov.