IKEA Southeast Europe, a division of the Swedish furniture retailer IKEA, will invest €47 million in this fiscal year (September 1, 2023 – August 31, 2024) to absorb costs and ensure lower prices in its stores. IKEA Romania will lower prices for 4,794 products, with an average decrease of 11.8%.
Throughout the fiscal year 2024 (September 1, 2023 – August 31, 2024), IKEA Romania will reduce prices for 4,794 products, with an average decrease of 11.8%. Additionally, some of the currently most affordable items will receive a long-term price reduction of up to 30%, while highly sought-after product families such as BESTÅ and PAX are priced 15% lower, according to a company statement.
The price reductions come within a broader context, as part of the retailer’s strategy for Southeast Europe, which involves investments aimed at eventually reaching pre-pandemic price levels adjusted for inflation.
Specifically, IKEA Southeast Europe will allocate €47 million throughout the fiscal year 2024 (September 1, 2023 – August 31, 2024) to absorb costs and ensure lower prices. The investment will cover all product ranges, with 46% of all items having a lower price in the long term.
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They should instead invest in their employees by increasing salaries and disinfection crews to kill the bed bugs.