Italian lingerie brand to enter domestic market

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After Calzedonia and Intimissimi, Italian billionaire Sandro Veronesi brings a new brand in Romania, through Futura Lenjerie 2010 firm, local media informs.

It’s about the lingerie brand Tezenis with its collections of underwear for women, men and children: bras, outfits and lingerie, costumes, pyjamas, boxer shorts and underwear for men.

On this occasion, a store will be opened in Bucharest soon, in AFI Palace Cotroceni mall.

Besides this one, the Italian retailer will open in 2016 a new Calzedonia store, in Ploiesti and another one in 2017 in Brasov.

Last year, Futura Lenjerie 2010 recorded a turnover of EUR 4.5 million and a net profit of EUR 260,000 and 80 employees, according to the Ministry of Finance data.

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