Home / BUSINESS / JYSK Romania launched the 2019 Furniture Collection and Garden Decorations
Søren Jensen, Ambassador of Denmark in Romania & Alex Bratu, JYSK Romania and Bulgaria Country Manager

JYSK Romania launched the 2019 Furniture Collection and Garden Decorations

JYSK Romania launched, yesterday evening, the 2019 Furniture Collection and Garden Decorations in the presence of over 100 guests at Embassy of Denmark in Romania.

They had the opportunity to discover new pieces of garden furniture, including the BAMLE bamboo furniture, which includes a sunbed, beach chair, table and garden bench. Bamboo is a durable, easy-to-maintain material that gives the garden or terrace an exotic and exciting look. Another highlight of the collection is the BEDER range, which includes a terrace sofa, a bed, a dining table and a garden bench with a retro-inspired design from the 60s.

In Denmark, light is very important. The Midsommer party is, in fact, a festival of light that takes place on the longest day of the year. There are many ways we celebrate Midsommer in Denmark, and one of these is to go to the beach. We have 5,000 kilometers of beach. We celebrate campfire around which people gather and spend the sunset. And because we’re talking about light, I have to say that JYSK is a story we call bright. It is a successful Danish company, founded by Lars Larsen, who started selling waffles in the ’70s. Now there are JYSK stores all over the world, where you can find everything you need for your home, “said Søren Jensen, Ambassador of Denmark in Romania.

The products in the new garden collection have a strong Scandinavian footprint and talk about spending time in nature. They build an emotional bridge between humans and nature, an important connection for the Danes. Scandinavians love outdoor activities and take advantage of the summer months, so it is important for them that the outer space of the home be welcoming and have that specific hygge atmosphere, “Alex Bratu,  JYSK Romania and Bulgaria Country Manager, completed.

JYSK is a Danish retail chain, selling household goods such as mattresses, furniture and interior décor. Jysk is the largest Danish retailer operating world-wide.  JYSK Romania is active since 2007.

 

About Romania Journal

Leave a Reply

Your email address will not be published. Required fields are marked *

*