Kaufland and WB support Romanian producers to export fruits, vegetables


German hypermarket chain Kaufland and IFC – International Finance Corporation, member of the World Bank Group, will financially support Romanian producers of vegetables and fruits to obtain the most prestigious international certification of quality and food safety, a press release informs on Thursday. Subsequently, the farmers will be able to export worldwide.

Thus, it’s about a national program which supports local farmers to get GLOBAL G.A.P. (Good Agricultural Practices) that Kaufland Romania will start it as of January 2017. The program is a first in Romania.

Besides the support and consultancy offered within the program, Kaufland Romania will financially support 15 of the most qualified Romanian producers of fruits and vegetables in obtaining GLOBAL G.A.P. certification, paying the full cost.

The program will run throughout 2017 in five stages, consisting of: various series of trainings, analysis of soil and water, creating personalized action plans, implementation and evaluation.

“The certification advantages for producers are substantial and include: a more stable income, sustainable development of the business, including the possibility of exporting fruits and vegetables in any market in the world, natural resources and financial management improvement, as well as improving product quality and food safety standards,” Sarah Ockman, Global Lead, IFC Food Safety Advisory, stated.

Moreover, according to her, GLOBAL G.A.P. qualification guarantees the uptake by retailers of all of the certified products and improving the retention rate of the company producing fruit and vegetables.

For consumers and retailers, the GLOBAL G.A.P. certificate is a reassurance that food reaches accepted levels of safety and quality, and has been produced sustainably, respecting the health, safety and welfare of workers, the environment, and in consideration of animal welfare issues. Without such reassurance, farmers may be denied access to markets.


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