Kaufland plans to have 160 stores in Romania by 2024

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Kaufland Romania is the fourth largest player on the local retail market, with an approximate turnover of RON 11.87 billion and one of the largest private employers on the local market, reads the latest impact study released by the retailer in an online press conference on Tuesday. The study has analysed the financial figures, the company’s investments and its social impact on the local economy last year.

In 2019, Kaufland has generated a direct added value in Romania worth around EUR 461.7 million, by providing 12,500 full-time jobs and endorsing other 48,000 jobs in the local economy through the granted investments and wages. EUR 142 million represent direct investments.

Kaufland currently has 132 stores in our country, 15,000 employees and over 500,000 customers per day, while 85% products on its shelves originate from the Romania producers. “Out of every RON 1 spent at the registers, 66% go to the local businesses”, said Marco Hößl, General Manager Kaufland Romania.

In terms of paid taxes, Kaufland has paid taxes to the state worth RN 615 million during the calendar year.

As for the CSR activity, the German retailer’s investments mount to over RON 40 million during January 2019-March 2020, covering such sectors as education, healthcare, sports, culture, environment protection. Last year, Kaufland, next to several NGOs, has conducted 136 CSR projects worth EUR 7.7 million, supporting 82 organisations with over 2.4 million beneficiaries.

We have been in Romania since 2005 and we can definitely say that we’ve built a community through every plus brought on an annual basis. We have a big team consisting not only of our employees, but also of our local partners (…) We’ll continue to invest in Romania and enhance our leadership position. Our vision is to have 160 stores by 2024“, Marco Hößl said.

Kaufland’s plan is to open 13 new stores in Romania in 2020, with four already opened. The retailer announced early this year a record EUR 300 M investment in our country this year, with the GM Marco Hößl saying that “nothing has changed” and they are going on with this plan. “This sum is on“, he said.

Hößl said that in terms of lessons learned during the Coronavirus pandemic is that for him, as GM, it was very difficult to do “a split” between the financial activity of the company and the human factor, employees, partners and customers. “The crisis has changed the world and in our activity it is important we stand by our employees, partners and clients. It’s very hard to do a split, we are a company and we have to act accordingly and we also have to take measures for the employees, clients“, Hößl stated.

Valer Hancas, Corporate Affairs and Communication Director of Kaufland Romania said in his turn that the retailer had been the first employer that had kicked off the bonuses for employees, with fringe benefits worth EUR 1.6 million reaching the Kaufland employees working in the front line during the coronavirus period.

Hancas also revealed there had been an increase in the online sales, so the retailer had to restore some departments in order to create new jobs and avoid sending the employees in technical unemployment; for instance, Kaufland set up an online sales/teleshopping department, with many employees being directed there to coordinate the phone line for the customers who ordered products online. There were about 2,500 calls per day.

Since 2018, Kaufland has enforced a campaign of anti-plastic concept stores in order to curb the plastic use, following a RON 807 M investment. Hancas has yet said that their environment friendly campaign had to be adjusted to the coronavirus crisis. “It’s a moment of crisis, and crisis decisions are needed. 2020 is not for saving the planet, but for saving humankind. We’ll keep on focusing our projects on the environment friendly goal, but, let’s be honest, the anti-plastic campaign and the current just don’t mix“, the Communication manager said, replying to a question on how the anti-plastic campaign goes along with the conditions imposed by the pandemic that encouraged customers to pack their products.

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