Laura Ionescu Becomes Creative Director of v8 Agency

Full-service agency v8 announces the appointment of Laura Ionescu, a bestselling author and award-winning creator, as the new Creative Director. Having achieved a remarkable career by the age of 34, Laura takes charge of the creative team with an innovative vision, strengthened by her experience in storytelling, activism, and advertising.

Known for her successful book “Nu te găsesc pe nicăieri” (I Can’t Find You Anywhere), which sold in over six print runs, Laura has captivated the millennial generation with her authentic portrayal of adolescence in the 1990s and 2000s. This ability to deeply resonate with audiences will be crucial in her new role at v8, a full-service agency that has won over 50 creative awards in the past two years alone.

“I am thrilled to have Laura on our team. Her tireless creativity, combined with her authentic approach to advertising, will bring great value to the agency. v8 constantly strives to push the boundaries of innovation, and Laura is the perfect person to help us achieve that,” said Ionuț Andrei, founder and CEO of v8.

With two Golden Drum awards to her name and having been named among the Top 5 Creatives in Central and South-Eastern Europe at just 22, Laura Ionescu continues to expand her creative influence, blending the art of storytelling with digital innovation in an ever-changing advertising landscape.

“For me, creativity is a story centered around courage: both the courage to tell the truth and the courage to challenge the status quo. It’s all about creating meaningful things, campaigns that move and shift perspectives. I am happy to have found my team at v8: I will fight every day to prove I deserve it, to be what I once needed. I’m pouring my energy into this collective and can’t wait to see how far our creative forces will take us,” said Laura Ionescu.

Founded in 2013, v8 agency quickly made its mark on both the local and international markets through its bold and innovative campaigns, working with top brands such as Dr. Max, Kaufland, BRD, YOXO, Cris-Tim, Riot Games, Sensiblu, Orange, Staropramen, Omniasig, Sanofi, Napolact, Vodafone, Stella Artois, Radio Guerilla, Johnson & Johnson, Beck’s, Dr. Oetker, Bioderma, ParkLake, Selgros, Bergenbier, and Zentiva. The agency has also won significant distinctions, including the Grand Prix at the IAB Mixx Europe Awards, along with Gold, Silver, and Bronze accolades at both European and national levels in categories such as Best Creative Idea, Best Social Campaign, Best Influencer Campaign, and many others.