Unilever has announced the appointment of Monica Tamaș as General Manager of Unilever Romania and Moldova, effective January 2025. With an extensive career within the organization, Monica brings a wealth of experience acquired through holding strategic leadership positions across various European markets.
In her new role, Monica will oversee the local strategy and investment initiatives aimed at optimizing Unilever’s performance within the Home Care, Beauty and Personal Care, and Nutrition sectors across Romania and Moldova. She will lead alongside a local executive team, underscoring the recognition of regional potential and the company’s commitment to fostering growth and development.
Monica Tamaș – General Manager, Unilever Romania & Moldova: “I am deeply honored to rejoin such a dedicated team with whom I share profound professional experiences and insights. It is both a privilege and a responsibility to carry forward the legacy of a business built on passion, integrity, and a steadfast commitment to sustainability. Unilever maintains a strong presence in the Romanian and Moldovan markets, and I firmly believe in the exceptional potential for growth. My aim is to work closely with the team to create greater value for our consumers and partners through investments in innovation, high-quality brands, and premium products. I am confident that we are ideally positioned to deepen our connection with consumers and expand our influence within key categories in close collaboration with our clients. With over three decades of local market expertise, globally recognized brands, and an exceptionally talented team, we are poised for continued success.”
Monica Tamaș joined Unilever Romania in 2013, following a distinguished career in leading FMCG companies. After spending eight years at Unilever South Central Europe, she assumed regional responsibilities in the Home Care division as East Europe Category Lead, later advancing to Chief Marketing Officer for East Europe and the DACH region. Most recently, she led Home Care operations for Germany, Austria, and Switzerland.
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