L´Oréal Romania enters the niche perfumery market

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L’Oréal Romania has opened the first Atelier Cologne store in the Central and Eastern Europe, in Bucharest, thus reaching a portfolio of 21 brands and 13 own stores.

Atelier Cologne store in the Romanian Capital is located at Băneasa Shopping Mall, stretches on 60sqm and provides four collections of exclusive perfumery.

The employees of the store have been trained in Paris by a team of perfumery experts to become Artist Parfumeurs.

The Atelier Cologne brand currently has 21 boutiques worldwide.

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