Luxury brand Hugo Boss returns to Romania

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The new owners of the Radisson Blu Hotel in Bucharest, Revetas Capital and Cerberus Capital Management, bring again the Hugo Boss luxury brand to building’s ground floor, informs.

The store of the German fashion house will be open in the coming weeks.

Thus, the fashion retailer returns to Romania on Calea Victoriei in Bucharest, four years after the closing of the only two monobrand stores it owned in the country, in Bucharest and Constanta respectively.

Calea Victoriei is established as the luxury high street location in Romania, including the monobrand shops of Gucci, Emporio Armani, Rolex, Max Mara a.s.o.

Romania’s Calea Victoriei climbs four positions compared to 53rd place last year in Cushman & Wakefield’s annual Main Streets Across the World report. Calea Victoriei has entered the first 50 most expensive retail streets around the globe in terms of the rent perceived for spaces. Last year, Calea Victoriei ranked 49th, with a rent of EUR 564/sqm/year.

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