Lynk & Co, part of the Chinese Geely group, to enter the Romanian market


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The company Lynk & Co, part of the Chinese group Geely, announced that it is expanding its presence in Europe, first starting in Romania and Greece, and then on 10 other markets.

The Lynk & Co brand – “sister” to Volvo and Polestar – will enter 12 new markets thanks to a partnership with SEEAG, a group of companies that import several brands to the markets of South-East Europe.
“In 2024, Lynk & Co will implement its growth strategy by expanding into 12 new European markets. For this operation, Lynk & Co appointed SEEAG to act as importer and distributor for South East Europe. SEEAG is an established automotive group with decades of experience in the import, distribution, wholesale and retail of automobiles and spare parts”, according to Lynk & Co.
The first markets targeted by this expansion are Romania and Greece, but Slovenia, Croatia, Bulgaria, Serbia, Bosnia, Montenegro, North Macedonia, Kosovo, Albania and Moldova will follow by the end of 2024.
The brand owned by the Chinese group Geely will therefore have 19 European markets in its portfolio, the 12 mentioned adding to the already existing ones – Sweden, Holland, Belgium, Germany, Spain, France and Italy.
As in the seven markets where it is already active, Lynk & Co will market in Romania only one model, the 01, launched in 2017. This is an SUV with a plug-in hybrid propulsion system (PHEV) that can move strictly based on electric motor up to 75 km. Later, once they are homologated for Europe and other models of the brand now only available in the Chinese market, the product portfolio will increase.
With this strategic launch, we will expand our footprint on the European market, strengthen our brand as a leading provider of flexible mobility and, of course, deliver great cars. SEEAG is a renowned industry player with strong infrastructure and operations, an ideal partner for our venture into these new territories,” said Nicolas Lopez Appelgren, CEO of Lynk & Co.
Like Polestar, Lynk & Co is a company owned by Geely and Volvo Cars, with the Swedish manufacturer also controlled by the Chinese from Geely. The brand makes available to its customers the only vehicle in the European portfolio, produced in China, through a financing system that includes the complete sale, financial and operational leasing.
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1 Comment
  1. Panagiotis Spyridis says

    They seam to be good! A Chinese company has also recently entered the difficult Greek market by procuring nearly 1000 electric public transport buses.

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