Medicover Romania has appointed Simona (Iliescu) Nodea as marketing manager as early this year. She will coordinate the company’s marketing strategy, contributing to the expansion plan of the Swedish group on the local market.
Simona Nodea has over 15 years experience in management, working for market leaders in such industries as distribution, banking and healthcare. Simona has a master degree on Marketing and Business Management, as well as an international certificate from Chartered Institute of Marketing.
From her new position, she will report to the Medicover Commercial Manager, Delia Iliasa.
„We are glad to have in the management team an expert like Simona Nodea. This year is very important for Medicover, it is a year of change and repositioning, after an accelerate growth in 2018. Simona’s expertise, both the one in the healthcare field and in the services, her leadership abilities and her people-focused approach are valuable assets for us. I welcome her in the Medicover team and I am sure we’ll get the best result together,” said Delia Iliasa.
„I am thrilled to be part of such an ambitious team like the Medicover Romania and to directly contribute to the development of this brand. The healthcare sector has attracted me due to its positive impact on the people’s quality of life, and Medicover is a strong name, which has earned the patients’ confidence through high-quality medical services. From my new position I will focus on consolidating the brand’s positive image by closely identifying the needs of consumers and through an as well as customised approach”, Simona Nodea said in her turn.
In October last year, Medicover named Raluca Binder as national sales manager, who is coordinating the direct selling teams countrywide.
Last year, Medicover was involved in three big transactions in northwestern, southwestern Romania, as well as in Bucharest, through the acquisition of Pelican, Phoenix and Academica medical centres.