Michael Adamson, the new Operations Director of BAT Ploiesti

British American Tobacco (BAT)’s factory in Ploiesti, the group’s second largest in Europe, will be lead by Michael Adamson (photo), appointed as Area Operations Director, a press release informs. He will also oversee from Romania the activities of BAT’s factories in Serbia and Croatia.

He is replacing Francisco Toso, who had been coordinating BAT’s activities in Ploiesti since 2015. Toso has taken another role within the company’s operations in South Africa.

”I am happy to join British American Tobacco Romania’s team of professional and dedicated people in Ploiesti. My 800 colleagues, BAT employees and contractors, working in shifts, 24 hours per day, 7 days per week, are the ones that enable us to be one of Romania’s largest exporters. Their results have attracted constant investment over the past years which turned the Ploiesti factory into the group’s second largest in Europe and the 5th most important in the world”, Michael Adamson said.

Michael joined BAT in 1991 as a mid-career recruit. In his 27 years with BAT, he was involved in the company’s operations in Canada, Switzerland and Hungary. Prior to joining the team in Romania, Adamson was based in Globe House – BAT’s global headquarters in London, United Kingdom – as a member of the Global Manufacturing team responsible for the Group’s technology strategy and the technical governance of capital investments.

After investments of more than EUR 310 million since its establishment, in 1997, BAT’s factory in Ploiești is one of the most technologically advanced and most well-developed production units. Almost 60 percent of volumes produced in the factory are meant for export, reaching over 45 countries all over the globe, including Russia, Japan, Brazil, Italy, United Kingdom and Denmark.

In March, British American Tobacco also announced that its businesses in the Southern Central Europe Area will be lead from Bucharest by Ram Addanki, designated as Area Director. The Southern Central Europe Area (SCEA) includes 9 countries which report into Romania since the end of 2017: Bulgaria, Serbia, Albania, Macedonia, Kosovo, Bosnia & Herzegovina, Montenegro, Slovenia and Croatia.