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Germany’s Miele, leading manufacturer of premium household appliances worldwide, opens its newest showroom in Romania, a press release informs.
Miele Point covers an area of 170 square meters, the total investment amounting to EUR 150,000.
The space keeps the uniqueness of the Miele showrooms, which allows visitors hands-on experiences, with all the products in the portfolio. Customers will also be able to discover the entire line of Miele equipment and accessories from detergents for washing machines and dishwashers, vacuum cleaners, refrigerators, hoods to irrigation systems, freestanding espressoes and even Miele brand coffee.
”Timisoara was the ideal choice for the newest Miele showroom. Our equipment is also sold through the resellers in the city, but our expansion strategy is aimed at providing genuine Miele experiences that can only be obtained through such own stores. We have reached the third Point showroom, but we will not stop here, the long-term plan is to consolidate our brand in Romania, and this means opening new offices in the most important regions of the country,” Loredana Butnaru, General Manager Miele Romania said.
The new Miele showroom in Timisoara joins the two exclusive stores in Bucharest and Constanta, opened last year.
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