BUSINESSCOMPANIESNEWS

Miele chose Timisoara to open its fourth showroom in Romania

By Anca Bernovici
25

Germany’s Miele, leading manufacturer of premium household appliances worldwide, opens its newest showroom in Romania, a press release informs.

Miele Point covers an area of 170 square meters, the total investment amounting to EUR 150,000.

The space keeps the uniqueness of the Miele showrooms, which allows visitors hands-on experiences, with all the products in the portfolio. Customers will also be able to discover the entire line of Miele equipment and accessories from detergents for washing machines and dishwashers, vacuum cleaners, refrigerators, hoods to irrigation systems, freestanding espressoes and even Miele brand coffee.

”Timisoara was the ideal choice for the newest Miele showroom. Our equipment is also sold through the resellers in the city, but our expansion strategy is aimed at providing genuine Miele experiences that can only be obtained through such own stores. We have reached the third Point showroom, but we will not stop here, the long-term plan is to consolidate our brand in Romania, and this means opening new offices in the most important regions of the country,” Loredana Butnaru, General Manager Miele Romania said.

The new Miele showroom in Timisoara joins the two exclusive stores in Bucharest and Constanta, opened last year.

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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