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Miele Romania sales grew by over 50 pc in 2016

By Anca Bernovici
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Germany’s Miele, leading manufacturer of premium household appliances worldwide, recorded a sales growth of 56 percent on the Romanian market in 2016 year-on-year, a press release informs on Monday.

Last year, the company achieved a turnover of RON 24.5 million and the products with the best sales were vacuum cleaners (approximately 6,000 units), washing machines and dryers (over 2,000 units) and dishwashers.

“Last year we have witnessed a significant increase of home appliance market in Romania, with a focus on the premium segment, so there is already a trend of customers to turn to premium. They appreciate appliances’ quality (…) and begin to understand why the quality costs and what are the advantages of such products,” Loredana Butnaru, Manager Miele Romania stated.

The most important investment in Romania last year was the inauguration of Miele Point store in Bucharest, on Calea Dorobanti. The investment purpose of EUR 100,000 was to offer Miele customers a better accessibility.

Thus, at the end of last year, the total number of exclusive Miele stores in Romania has reached seven, here being marketed only German brand products. The investments in stores network development will continue this year too.

Besides the increasing in sales volume of appliances in 2016, the detergents and maintenance products under Miele label registered a significant increase.

 

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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