Most top managers anticipate business growth in 2015, supported by investment and jobs

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Top managers in Romania are confident about the evolution of their businesses this year, the majority of respondents to a survey conducted by EY anticipating turnover and profits increases, supported by continuing investments and employment, Mediafax informs.

The findings of “A New Vision a growth”, study published on Thursday by EY Romania, shows that 90% of business leaders in Romania are confident their business will grow this year, while only 6% expect lower turnover and 4% expect standstill.

Of those who bet on growth, 48% forecast a significant positive trend in 2015, with an increase of over 10%.

Estimates on profit growth are also positive, only 13% of the companies expecting a stagnation or reduced profitability in 2015.

“This trend will be largely sustained by investment, given that 76% of respondents say they will increase investments in 2015. These will focus on launching new products and services, on sales and marketing and expansion on new markets,” an EY Romania release reads.

Planned investments will be financed mainly by bank loans (53%), followed by injections of capital (18%).

“Increasing competitiveness through innovation and research, enhancing the brand and digitization should be on the agenda of business and investment budgets in 2015. In addition, access to financing, the ability to diversify sources of funding and the cost financing optimization have all become a greater competitive advantage and thus any business strategy will have to take them into consideration this year,” says Bogdan Ion, country managing partner with EY Romania.

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