Mostafa El Beltagy, the new Vodafone Romania’s CBU Director as of March 2018


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Mostafa El Beltagy, currently Head of Vodafone Group Marketing Mostafa El BeltagyGlobal Projects, will take over the role of Vodafone Romania’s Consumer Business Unit Director as of March 1st 2018, replacing Andrea Rossini, who will be appointed Vodafone Italy’s Consumer Digital Director.

According to a press release, in his new position, Mostafa El Beltagy will report to Vodafone Romania’s CEO, Murielle Lorilloux, and will be a member of the executive management team.

Mostafa holds the position of Head of Vodafone Group Marketing Global Projects, based in London, since May 2017, a role in which he helped accelerate commercial performance in nine of the largest European markets where Vodafone Group is present. He joined Vodafone in 2009 and held various management roles in prepaid, both segment and marketing, in Vodafone Egypt and Vodacom South Africa. Between 2014 and 2017, he led customer value management, big data, pricing and commercial strategy for both consumer and enterprise business units of Vodafone Egypt, driving growth in customer satisfaction and market share.

Andrea Rossini joined Vodafone Romania’s team in 2013, a role in which he drove growth in market position and achieved leadership position in customer satisfaction.


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