Ford presented the new Puma SUV model in an exclusive preview event in Amsterdam. The SUV will be produced at the factory in Craiova, the car giant announced.
The Ford Puma production follows an investment worth almost EUR 1.5 billion that started in 2008. The new model will be available for sale later this year,
The Ford Puma stands between the EcoSport and Kuga in the brand’s SUV range. The car seemed to have similar proportions to the Captur, with family styling that clearly links it to the new Ford Kuga. It offers 456-litres of luggage space and new design elements.
“It’s really important to have a family focus. A consistent showroom look is very important to us,” Ford of Europe’s director of design, Amko Leenarts, told Auto Express.
“Innovatively engineered and seductively styled, we think Puma is going to really resonate with compact-car customers in Europe… they [will] drive the best-looking car they’ve ever owned,” stated in his turn Ford of Europe president Stuart Rowley.
The new Ford Puma SUV will be available as a 48V mild hybrid. A 1.0-litre three-cylinder Ecoboost turbo petrol engine is paired with a belt-driven integrated starter/generator – that’s a starter motor that can also operate as an electric motor.
With energy supplied by a lithium-ion battery back, it allows extended engine stop-start and also provides an electric drive boost to ‘fill in’ gaps in engine power.