Israeli’s New Kopel, one of the leading players in the Romanian automotive industry, and part of Shlomo Group, ended the first quarter with positive results, posting an increase of 47 percent of the number of cars sold in the first three months of the year, from 81 in 2015 to119 in 2016.
“At the beginning of 2016, New Kopel Group announced an increase of 20 percent of investments in operational leasing and rent a car divisions. The objective is to purchase 1,200-1,500 new cars, maintaining the growth of 9 percent that the company had in 2015 and 2016, on rent a car segment,” Hezi Shayb, CEO New Kopel Group said on Tuesday in a press conference.
According to him, the group will continue to put in the center of the development strategy for the next period two of the main engines of the economy: SMEs and middle class customers.
Returning to figures, Israeli investor posts a turnover of rent a car division (Sixt Rent a Car) up by 16 percent. At the same time, the fleet of operational leasing division (Sixt New Kopel Operational Leasing) increased by 36.54 percent, from 2,050 vehicles last year to 2,799 cars in 2016. As for the First Second-Hand Car, the alternative to the First Car (Prima Masina) national programme launched last year, the programme is sold out.
”Our strategy is to be ‘one stop shop’ on the operational leasing and to establish that peace of mind on the second hand segment. As for the rent a car area, we will continue to present on the local market the benefits of this type of service with a special price of EUR 9.99/day,” Hezi Shayb said.
The company continued the study released in 2015, initiated in order to obtain key information about customer behavior in the context of the local market and to gauge their perceptions about the standard of living in Romania.
Thus, over two thirds of individuals (68 percent) in Romania are planning to buy a new car in the near future, the study reveals.
62 percent of CEOs surveyed said the number of customers will increase in 2016, while 38 percent of them, 4 percent more than the previous year, argue that customer portfolio will remain stable.
As the method of acquisition, 30 percent prefer cash and 28 percent – loan. However, 11 percent would prefer a lease, according to the study conducted by New Kopel Group.
“It’s becoming more and more evident that a car is not an asset, but rather a tool,” Shayb concluded, adding that Romania is a perspective market and, following this study, 2016 seems to be the year of employees, given that the net salary increased by 12.7 percent from February 2015 to February 2016.