New marketplace stands out on the Home & Deco market in Romania

Soline.ro marketplace, developed on the ContentSpeed ​​platform, is a new solution on the Home & Deco sector, which has experienced accelerated growth in recent years on the Romanian market. The need to have a consolidated catalog of products from local and international suppliers and manufacturers in one place also arose.

Thus, the Soline.ro platform meets these needs with a varied range of products and solutions for the home and garden, from furniture and household appliances to equipment for smart homes. The Soline Marketplace already includes over half a million products.

As Google’s 2021 “Smart Shopper” study showed, three-quarters of people prefer online shopping, and 50% of them are looking for home and garden products. The technical solution was made in partnership with ContentSpeed ​​and offers an increased degree of accessibility, so that customers have a safe, fluid and efficient shopping experience. And the marketplace is accessible both online, on the dedicated website soline.ro, and in the Soline mobile application.

“Soline Marketplace is one of those projects with a positive impact throughout the collaboration and development of the solution. We are grateful to have had the opportunity to get involved in this project and to work with a team that is open to new technical solutions, most of which are oriented towards the customer experience. The Home & Deco sector is challenging in many ways, especially when it comes to helping customers make the best decisions for themselves and choose the products they really need. We are confident that at this time of accelerated growth in collaborative commerce we have succeeded in delivering a product that will be a benchmark in the market in a few years. The success recorded in the first months after the launch shows us that it is a win-win-win situation both for the company itself and for the suppliers, but also for the end customer who benefits from a much more affordable price due to the reduction of the number of intermediaries in the supply chain. And for us it is a success, because we once again demonstrated our expertise and ability to launch large-scale projects in the market”, said Radu Vîlceanu, GM and Founder, ContentSpeed.