The Competition Council has approved the transaction by which The Alexandrion Holdings Limited has taken over Halewood group, CC has analysed the operation and has found out that it does not lead to significant obstructions to the competition on the Romanian market or on a part of it, mainly by creating or consolidating a dominant position, capital.ro reports.
Alexandrion Group, the largest alcoholic beverages producer in Romania, signed an agreement on March 25 for the acquisition of the Romanian wine portfolio of the Halewood group, one of the leading players on the domestic wine market.
Alexandrion takes over the wines’ production and distribution, while Halewood remains with the distribution and import of spirits.
In February, Alexandrion Group announced the start of the first production of malt distillate, which represents the base of the first malt product in Romania.
Alexandrion Group becomes the first Romanian company holding in its portfolio a single malt 100 percent produced in the country. The decision to produce single malt in Romania is a strategic one, in line with the values of the company.
In 1987, Halewood International Holdings PLC initiated first contacts with Romania, by importing local wines and, ten years later, Halewood’s first Romanian subsidiary was founded. The company is among the top ten wine producers on the local market and second on the wine exports level.
In Romania, Halewood Wines & Spirits owns over 350 hectares of vineyard planted in 2002-2009, in some of the country’s most representative vineyards, including Dealu Mare and Murfatlar.