Chris Barton, entrepreneur, co-founder and manager in the Shazam board is coming to Bucharest to attend the Globale IAA ”Creativity4Better” conference, next to other innovation and IT leaders, in order to talk about the culture of innovation.
Shazam is an application owned and developed by Apple Inc. The application can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device.
Also known as the song discovery app, Shazam has recently announced new update, namely it added the Dark Mode support.
Shazam’s brand new update will also enable users to long press on any track in the app to add it to a favorite streaming app or share it with friends. Swiping two fingers on a list of tracks will also now select them to allow them to be added to a playlist.
As for the story behind the app, it was Chris Barton, next to Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee, who launched Shazam in 1999, based on the idea to help users identify a radio song or any other music streamed in public, with the help of the mobile phone.
When it was launched, the song base stored by Shazam mounted to 2 million, and the identification of the song took only 15 seconds. In 2008, the app had already comprised over 30 million songs.
On 24 September 2018, the company was acquired by Apple for a reported USD 400 million.
After selling the app to Apple, Chris Barton has continued its activity in the hi-tech sector, as a consultant, entrepreneur and investor in IT startups, and preserving a managing position in the Shazam board at the same time.