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Orange Group picked Romania to launch its first smart shop

By Anca Bernovici
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Romania is the first country where Orange Group launches the revolutionary concept of smart shop. This new store is the largest of Orange Romania network where the customers can find both the latest mobile phones and latest gadgets.

The clients can visit the smart shop, which is opened in Cluj-Napoca (western area), on December 21, 1989 Bvd, starting March 20, a press release informs.

The smart shop is completely digital and offers to clients a shorter time to resolve their requirements, a personalized approach of the offers and entertainment solutions for the waiting time.

„Our strategy for the next five years, <Essentials2020> is built around the customer and the desire to connect with what is important to him through an incomparable experience. We will continue at the same sustained pace, with plans to invest nearly half billion euros by the end of 2018,” Jean-François Fallacher, CEO Orange Romania.

Customers receive ticket orders directly via sms. In this special location, they can follow the offers on the 18 indoor screens and on a videowall, as well as on phones and tablets. The contracts are signed electronically.

On the Orange shop, the customers can test over 600 accessories, over 50 wearable gadgets from Samsung, Sony, LG, Fitbit, Jawbone, Withings, Mio, iHealth, MyKronoz, Marshall, Frends, Parrot, Beats and Logitech.

Orange Romania is one of the subsidiaries of the French Group which has in its track record many premier launch as EDGE technology, the first HD Voice International call, Passpoint technology or the recent stick Orange TV.

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Anca Bernovici

Anca Bernovici

I started my way in life with the intention to pursue a teaching career. But, after graduating from the Faculty of Letters – the University of Bucharest in 2004, my first job as a reporter at one of the leading newspapers in Romania changed my perspective. I have specialized in communication and communication campaigns, following the Master's courses at the Faculty of Journalism and Communication Studies (FJSC), attending a BBC Communications scholarship.
I’ve represented several important publications in Romania as business journalist, being accredited in the finance and banking field. In 2015, I had the opportunity to interview the International Monetary Fund (IMF) Mission Chief for Romania, Andrea Schaechter. As business journalist, I also had the opportunity to interview ministers for Economics and Commercial
Affairs offices within different embassies in Romania or officials of large companies investing on the domestic market.
After almost 15 years of journalism, I still want to explore new ways, to inform and stay updated. That’s why The Romania Journal project fits me so well.
Today I describe myself as a passionate about the history of world culture, having a PhD in Hebrew Culture and Civilization, after a scholarship at the University of Haifa International School, as a language addict, an environmental activist, pet lover and traveler.

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