With 8 hotel openings in the up-coming few months and 40 development projects in the pipeline, Orbis accelerates the network expansion in Eastern Europe and strengthens its development team.
Three units of the hotels planned to be opened until this year-end are in Romania: Mercure Sighisoara Binderbubi, ibis Styles Arad, Mercure Bucharest Unirii. The others are in Serbia (Mercure Belgrade Excelsior), Bosnia and Hercegovina (Novotel Sarajevo, MGallery by Sofitel Tarcin Forest Resort &Spa), Macedonia (Mercure Tetovo) and Hungary (ibis Styles Budapest Airport).
“On one hand, Eastern Europe is a large market with one of the highest GDP growth in Europe, generating a strong and still rising demand for business & leisure hotel services. On the other hand, we clearly see that developers and investment funds that have stayed away from the hotel-related projects in the past, are now recognizing a growing profitability in hospitality industry not only in Poland but in the whole Eastern Europe region.
We want to speed up the asset-light development and make AccorHotels brands even more visible in the region and in new emerging markets such as Serbia, Croatia, Romania, Slovenia or Bulgaria. Therefore we have reorganized our development team in the region so that we can better achieve our goals,” Gilles Clavie, CEO of Orbis, stated.
Moreover, Frank Reul (photo), who has already demonstrated his strong skills & results as Orbis & AccorHotels Area General Manager for Romania, Bulgaria and Macedonia since 2014, has been nominated as Head of Development of Orbis and will lead all the group’s asset-light development activities in Eastern Europe, reporting directly to the Management Board.
At the same time, the responsibility for acquisitions and new subsidiaries development remains in charge of the Orbis Asset Management team – lead by Dominik Sołtysik with close cooperation with Frank Reuls’s team.