Pascal Cassecuelle, appointed the new Managing Director of Bayer Romania

As of August 1, Pascal Cassecuelle takes over the lead of Bayer Romania, Bulgaria and the Republic of Moldova, replacing Andreas Schremmer, who will continue his activity as CFO of Bayer Canada, a press release informs.

Pascal started his career as a sales representative in France in 1995, was then promoted to Country Division Head in Vietnam before becoming Crop Science Regional marketing APAC in 2002, located in Thailand. As of 2005 he held Portfolio Management responsibilities in Germany and later moved to Argentina, holding the position of Country Division Head for the Conosur cluster.  Before his arrival to the Bulgaria/Moldova/Romania cluster, he was Head of the Environmental Science division for emerging markets.

„It is a time of change for Bayer, but we can look ahead with confidence, because our foundations are very solid. In the first half of 2017 we grew double digit in all three divisions, because of the quality of our innovation and the strength of the Bayer brand but first and foremost thanks to the engagement and dedication of our teams in Romania, Bulgaria and Moldova. It’s my personal belief that  keeping our mission “Science for a Better Life”  at the core of our priorities  will  sustain the performance that Bayer has today in the Country Group markets. We are excited to bring new solutions to Bayer customers in Romania, Bulgaria and Moldova”, he stated on the occasion of his new appointment.

Local operations of the Country Group reached a turnover of over EUR 230 million, out of which the Crop Science division has 54 percent, the Pharma division 34 percent and Consumer Health division 13 percent. The Country Group has over 300 employees in the three countries, with the main offices in Bucharest and Sofia.