Profi store chain to invest EUR 50 M next year in network expansion

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Leading food retailer Profi Rom Food SRL, the company that manages Profi’s network of stores, has planned investments of over EUR 50 million for next year, most of the amount will be used in expanding the network and the logistics base to about 900 units.

”We will end the year close to 700 stores. In 2017, we opened nearly 200, and our current strategy is to open at least as many stores as we have inaugurated each year,” Daniel Cirstea, CEO of Profi Rom Food, stated for, quoted by

Moreover, he expects to end the year with a turnover of over EUR 1 billion.

”If the mid-year growth was about 36 percent compared to 2016, we have every reason to believe that the final fluctuation will exceed this level,” Cirstea said. The company currently has nearly 13,000 employees.

”A few more thousands will be added next year, bringing us closer to the top of the leading employers in Romania,” Cirstea noted.

He also believes that “adapting on the move to a rapidly changing legislation” is the biggest challenge to face.


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