River Development becomes SEMA Real Estate

The local real estate developer and investor River Development announces the transformation of its current brand, River Development, into SEMA Real Estate.

The rebranding marks a new stage for the company, reflects its natural evolution and brings more clarity to defining the communication pillars of our projects in the portfolio and in strengthening the brand positioning in the market.

“The new SEMA Real Estate name and visual identity is actually our authentic identity, which we have resonated with, all these years. More specifically, we’re going back to the future! The keyword SEMA is already recognized for our flagship project, Sema Parc, one of the most significant mixed-use developments in Bucharest, that includes office buildings, commercial spaces and a residential area. The rebranding emphasizes the legacy and importance of this project to the company’s identity and its role in shaping its future developments with professionalism and enthusiasm. Therefore, all our current developments, as well as the future developments, will be under the same umbrella: SEMA,” declares Oana Rădulea, Managing Partner SEMA Real Estate.

She announced the plan to launch our first residential project, SEMA Home, a compound of collective housing and mixed functions, located in the southern area Sema Parc’s. The project is planned to take place in several phases, of which the first one will start in the first quarter of next year.

“Our mission remains the same, to reshape the city by transforming and remodeling the urban landscape in the central-western area of ​​the capital, through the sustainable development of our two large-scale projects – Sema Parc and The Light,” she added.

The slogan of the Sema Parc project – “In the heart of the community” represents a responsibility for their well-being.

“We are motivated to do good by doing better – both in service to others and in supporting causes that lead to positive change in our society. Driven by this desire to do good, this year we established the SEMA Foundation with the purpose of promoting and supporting a healthy lifestyle, both through preventive actions and through material interventions, psychological and emotional support,” says Oana Rădulea, Managing Partner SEMA Real Estate.