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Romania, possible target for big retailers to invest this year

Romania has improved its presence in the world top of countries where the major retailers want to expand this year, ranking 22 out of 67, the same position as Sweden, Taiwan, Canada and Russia and ahead of Slovakia, Hungary and Turkey, according to CBRE Research’s annual “How Active are Retailers Globally?” survey.

Real estate consulting company interviewed retailers in Europe, America and Asia to know the number of stores that they want to open this year and about the markets they are interested in. Romania was indicated by 9 percent of retailers as a possible target for investment this year.

Thus, Romania has climbed 13 positions as compared to last year ranking, when was 35th, while 6 percent of surveyed retailers (8 companies) indicated the domestic market as a possible target for expansion last year.

The new report reveals that Germany has retained its number one position for the second consecutive year as the most targeted retail market in the world with 40 percent of retailers planning to open a store there in 2015. Germany is closely followed by the U.K., with 33 percent, and France, with 31 percent, of retailers. The U.S. is ranked seventh with 21 percent of retailers citing it as an expansion destination.

Global retailers continue to be attracted to Germany largely due to the opportunity to target more than 30 large cities with high purchasing power.

Globally, 47 percent of retailers surveyed indicated that unclear economic prospects and cost escalation, largely due to increases in rental costs and lack of quality retail space, are the biggest concerns for 2015. However, despite these challenges, appetite for international expansion remains a strong focus as retailers continue to invest in their store network throughout 2015.

The physical store remains the destination of choice for consumers as retailers continue to open stores in diverse locations, with 21 percent planning to open between one to five stores in the Europe, Middle East and Africa (EMEA) region.

About Anca Bernovici