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Romania ranks last in EU on online shopping

Romania ranks last among the European Union states regarding the online shopping, reveals the latest Eurostat statistics released on Friday. The proportion of the EU citizens aged 16 to 74 who have ordered online goods and services has been constantly increased, from 30 percent in 2007 to 53 percent in 2015.

The most online shoppers were registered in UK (81% out of the total of the population aged 16 to 74), in Denmark (79%), Luxembourg (78%), Germany (73%), the Netherlands, Finland and Sweden (71% each), while the lowest level was in Romania (11%), Bulgaria (18%), Cyprus (23%) and Italy (26%).

In 2015, most of the online shopping registered in clothes and fashion field, as well as in the sports outfit (60%), then in travel and holiday booking (52%), toys and household goods (41%), tickets for events (37%), books, newspapers and magazines (33%).

Among member states, the highest percentage of net users who bought clothes and sport outfits online was registered in Great Britain (74%), Malta (72%) and Bulgaria (71%), while the most online holiday reservations were in the Nordic countries: Denmark (73%), Finland (70%) and Sweden (69%).

Brits were also the most to shop toys and household goods online (61%), while Luxembourg citizens were the biggest online shoppers on books, papers and magazines (54%). Denmark (69%) and Sweden (64%) were shining in online booking for events.

About Alina Grigoras