Romanian cosmetics manufacturer to launch franchise for Farmec and Gerovital brands

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During 2014-2017, Romanian cosmetics manufacturer Farmec has recorded an increase of almost 36 percent in sales on the foreign market.

According to Ioana Turdean, Foreign Sales Manager Farmec, this growth is due to the implementation of new trade policies for foreign partners, the development of products tailored to the particularities of certain markets, and the expansion of the portfolio, capital.ro informs.

Expansion strategy on the foreign market of the Cluj-based company also plans to open in franchise system of Farmec and Gerovital brand stores, estimated for this year.

Globally, the Farmec products are sold in more than 30 countries. In Europe, Romania’s largest cosmetics producer is present with 7 stores open by partners (3 units in Spain, 2 in Italy and 1 unit in Greece and Hungary).

At end-2017, Farmec’s brand stores network included 8 Farmec stores located in Cluj-Napoca, Arad, Brasov, Sibiu, Targu-Mureş and Timişoara and 13 Gerovital stores in Cluj-Napoca, Bucharest (3 stores), Constanta, Timisoara, Craiova, Ploiesti, Suceava, Iasi, Piatra Neamt, Galati and Ramnicu Valcea.

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