Romanian fashion brand Nissa enters Polish market

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Nissa, one of the most well-known Romanian fashion brands, is entering this summer the Polish market by opening its debut 86-sqm store in Warsaw’s Arkadia shopping centre, a press release informs.

Colliers International represented the tenant in the lease negotiations and has facilitated Nissa expansion into Poland.

Nissa offers a wide range of high-class products for women, including elegant clothes, bags, shoes and accessories. The Romanian brand aims to promote the image of a modern, active, independent and sophisticated woman.

“This transaction proves that the Polish market is attracting foreign fashion brands and has high growth potential, and therefore more brands from abroad may follow suit,” Anna Radecka, Associate Director in the Retail Agency at Colliers International Poland, stated.

The Nissa collection was presented for the first time in 2002, and since then the brand has been thriving and has opened 16 stores across Romania. In addition, Nissa has expanded its global presence through distributors and agents in numerous countries in Europe and the Middle East.

Nissa is also gaining popularity among internet customers, having increased its online sales by over 50 percent every year over the past three years.

 

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