Volume sales of Coca-Cola HBC, leading bottler of The Coca-Cola Company, in Romania increased by 11 percent in 2015 to 153.9 million crates of soft drinks and water, with good performances across all categories, the financial report of the company reads. This follows a 6 percent decline in the prior year.
Romania posted the second highest increase at group level, after Ukraine.
“Double-digit growth in Nigeria, Romania and Ukraine helped drive volume in the Emerging markets segment up by 2.5 percent, despite the anticipated mid single-digit decline in Russia,” the report shows.
According to the quoted document, sparkling performance was driven by Trademark Coca-Cola and Fanta, supported by our new 1.25 L Sparkling pack for the organised trade. Water grew by 7 percent in the year following the completion of the SKU rationalisation process that took place over the last couple of years. Cappy Pulpy continues to drive good results in Juice. Package mix improved by 1.3 percentage points driven by good growth in single-serve packages of both Sparkling and Water.
“Going into 2016 we will continue to take action to address the challenges on a country by country basis. Overall we think the business is well placed to build further on both the volume growth and margin expansion achieved in 2015,” Dimitris Lois, Chief Executive Officer of Coca-Cola HBC AG, commented.
Net sales revenue of EUR 6.3 billion was down 2.5 percent compared to prior year. The 5.1 percent headwind from adverse movements in currencies was only partly offset by the improved volume and the revenue growth initiatives, including pricing, taken during the period.