FashionUp, the online store of clothing and accessories, founded by Romanian entrepreneurs, is developing in the region by taking over the Click4Fashion project in Romania, Bulgaria and Hungary, as of 1 October, profit.ro informs.
Thus, FashionUp will integrate in its strategy all operations in these countries, but also a big part of the Click4Fashion team.
Beside those more than 50,000 products already listed on FashionUp website, the customers can also find the brands offered so far by Click4Fashion. The new project will continue under the brand FashionUp and Mira Anghelescu, former CEO of Click4Fashion, will become COO of FashionUp.
With a larger team and new top brands in the offer, the company strengthens its position as an important regional player in the e-fashion segment. This year, the online store turned seven years since its debut on this industry, and in the spring of 2016 announced a plan to support local designers and manufacturers: a marketplace dedicated to fashion, the latest trends and good quality products. By the year-end, FashionUp plans to provide customers over 50,000 products of some of the most requested and popular brands.
FUP Distribution, the company that operates the online store fashionup.ro, is targeting this year businesses of over RON 30 million. The company has also operations in Bulgaria, Hungary and Romania