Romanian optical retailer, Lensa, celebrates 9 years of activity, posts over EUR 40 M turnover


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After 9 years of activity, the Romanian optical retailer, Lensa, reports a cumulative turnover for the period May 2013 – April 2022 of over 40 million euros (over 200 million lei). In the past two years, the company’s turnover has increased by 97% (in 2020), respectively by 50% (in 2021), and today Lensa is positioned among the largest optical retailers in Romania.

Investments in expanding the Lensa store chain are growing year by year. Currently, the Lensa network of specialized showrooms has 21 units throughout the country and an online store, Of the 21 showrooms, 14 were inaugurated between January 2021 and April 2022. Expansion at the national level was possible due to sustained own investments, which currently amount to about 2.5 million euros.

In order to make the business more efficient, Lensa has closely followed the digitization of as many operations as possible. Today, about 70% of daily operations are digitized in online platforms, accessible to all business areas within the company.

“We look at the numbers and we are happy to see that we are getting closer to reaching our goal with which we set out, to offer Romanians 1 million free optometric consultations. At 9 years old, Lensa is more than just an optical retailer. We are here to meet the most demanding needs, we have with us the most important suppliers of medical optics products and services worldwide, we hire top optometrists and consultants and we make constant efforts to provide our customers with quality services, at the European standard “, said Daniel Crăciun, CEO and founder of Lensa.

In its 9 years of existence, Lensa has offered Romanians 510,000 free optometric consultations and registered 984,800 completed orders, serving over 548,900 customers. For the year 2022, the company’s objectives aim at sales of 19 million euros and the inauguration of at least 8 new stores.

During May 2 and June 1, Lensa celebrates 9 years of existence with an extensive campaign of discounts of up to 90% on all product categories, available both on and in stores.

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