Romanian social media collaboration company Planable has made it easier for marketers to use TikTok by launching a new feature for marketing experts to be able to plan, collaborate, and schedule content. Marketing teams are now able to work on their TikTok videos more efficiently within the Planable platform and get a clear overview of all of their social media posts across all the pages they manage.
This new feature completes the existing Facebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube content creation capabilities within Planable.
“We couldn’t be more excited to announce the newest platform we bring to Planable: TikTok. In just a few years, TikTok went from a fledgling video app to 1 billion monthly active users. So we’re here to help companies keep their TikTok content just as neatly planned and their team just as aligned as for all of their other social media posts,” said Xenia Muntean, Planable’s CEO.
Current Planable users can now simply connect their TikTok and start planning away. They can also schedule and publish content through the Planable mobile application. When it’s time for the videos to be published, users will get a notification on their screen, from the Planable mobile app.
With 1 billion monthly active users, in just a few years TikTok has become the Gen Z go-to social media platform and brands are catching up. According to a recent study by Planable, businesses have started to shift their resources away from traditional social media platforms such as Facebook, Twitter and Linkedin in the first half of 2021, to video-centric platforms such as TikTok which are starting to become a main channel for brands.
Facebook has registered a 16% reduction in the number of posts per user overall, Twitter a 21% decrease, and LinkedIn a 2% toning down compared to H1 2020 according to the recent research by Planable. On the other hand, video content has shown considerable growth, with a 17% increase in posts per user throughout all platforms within the first half of 2021.