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After the first year of Telekom presence on the Romanian market, the focus on MagentaONE offers paid off, as approximately 150,000 customers chose fixed-mobile convergent bundles.
“A year ago, Romania was joining the worldwide Deutsche Telekom family. Since then we have strived to bring to our customers the best and the simplest solutions for both their families and businesses. We achieved all our objectives. (…) We continued the optical fibre coverage expansion, we enhanced the interactive television platform and we remained the most trusted partner for business. (…) Now we share with our customers the best bundle MagentaONE for the entire family”, stated Nikolai Beckers, CEO of the Telekom Romania operations in a press conference on Thursday.
“We had a strategy based on three key elements – to build the no.1 integrated operator, to change the rules of the game and to transform the operating model,” the head of Telekom added, stressing that the company met all the targets.
According to Telekom Romania officials, in terms of satisfaction level, interactive television customers are the happiest, as a result of constant developments of the features available on IPTV platform, which, in terms of preferences, had the fastest adoption rate among the TV platforms available in Telekom portfolio. In general, Telekom TV customers appreciate content, HD quality and interactive functionalities, besides the number of channels.
As for the plans for the next period, Telekom Romania is focusing on corporate business customers who will benefit from the outcomes of pilot projects for Smart Cities such as: Smart Lighting, Smart Parking, Video Surveillance, Smart Transportation.
Among the strategic ICT objectives of Telekom for the next 12 months are the further development of managed services and new services in ICT area such as Mobile PoS, Branch of the Future for banking, Managed Wi-Fi as a Service, digital signature solutions, electronic archive, Cloud CRM and ERP.
Romania, no business model for Telekom to enter the energy market now
In these conditions, the idea about entering the energy market is not included in company’s strategy. „For the moment the energy market in Romania is not liberalized, so currently I do not see for us a business model that allows us to enter the market,” Telekom’s Beckers pointed out, answering a question from the press if the company plans to expand its activity in other areas.
He gave the example of Hungary’s largest telecommunications company by market share, Magyar Telekom, which expanded its client service portfolio by taking the first steps into the Hungarian retail electricity and gas market.
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