The most popular company HQ’s according to social media

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Many of the world’s biggest corporations are known for their eccentric headquarters, from Google’s infamous slides to architectural marvels such as Adidas’ HQ.

WellBox investigated the most Instagrammable company headquarters from around the world to determine the most popular overall, ascertaining that Google’s headquarters, Googleplex is the most Instagrammable HQ in the world with almost 70,000 hashtags, while Apple Park, Apple’s HQ is second with just over 50,000 hashtags. 30 out of 50 of the most popular company headquarters are located in the USA.

The most photographed HQ on Instagram belongs to Google, with a total of 69,413 hashtags overall. The Googleplex, located in Mountain View, California, which cost an estimated $1 billion to build, includes sophisticated buildings, pathways, ponds, fountains, multiple sand volleyball courts, eighteen cafeterias and two swimming pools.

Placing behind in second is Apple with a total of 51,039 hashtags. Apple Park, which opened in 2017 is known for its circular design leading it to be dubbed “the spaceship” and cost a staggering $ 5 billion to construct. Steve Jobs wanted the campus to look like a nature refuge rather than a regular business park, and he achieved just that with 80 percent of the site consisting of green space.

Apple Park, Cupertino, California, USA
Photo credit: Droneandy

In third is the Meta, previously known as Facebook, headquarters with 30,056 hashtags in total. The 430,000 square foot campus construction costs have also gone over the $ 1 billion dollar mark and was designed with the focus of creating a social environment which includes glass walls, open rooms, and plenty of green space.

Coming in fourth is the Amazon HQ with 24,110 total hashtags and completing the top five is Nike’s headquarters with 17,985 hashtags in total.

Rounding off the top ten is BMW’s HQ with 4,458 hashtags. Their headquarters is recognised as one of the most unique offices in the world, with the main structure being built to resemble the pistons of an engine.

BMW Headquarters, Munich, Germany
Photo credit: Atosan

Aoife Lynch, a spokesperson for Wellbox.co.uk said: “Employee well-being is a key determinant of whether or not a workforce is successful. Thousands of people have admitted to having more problems with their mental health than usual as a result of the isolation caused by lockdowns and work-from-home policies. Going to work can help employees feel less isolated, and it also keeps work and home life separate”.

“Networking is a way to get noticed by companies featured in this research so it is important that you are using sites, such as Linkedin, to make yourself known to employers. Additionally you may also benefit from reaching out to old coworkers and university friends. As well as making new friends within the industry who could refer you to someone within your target company. 

One way to create a relationship with potential future employers is to look for management that would be above you if you worked at the desired company. Perhaps send a message and ask for an informational interview discussing the company, their values, and what they expect from their workforce. This is a perfect way to gather information about the company that might help you down the line in the interview process. 

Matching your Resume to the position is an easy and effective way to market yourself to the employer, making sure that you highlight how your experience and skill set suits the position advertised. By making a point of a position that you have held which shares similarities to the job description, you are making it obvious that you are a good match for the role. A way to test this is to ask a friend to see if your resume matches the job description within the first half of the resume,” Lynch added.

The Most instagrammable company HQs:

Rank

Company

Location

Total no. of HQ hashtags (#)

1

Google

Mountain View, California

69,413

2

Apple

Cupertino, California

51,039

3

Facebook/Meta

Menlo Park, California

30,056

4

Amazon

Seattle, Washington

24,110

5

Nike

Beaverton, Oregon

17,985

6

Hearst Communications

Manhattan, New York City

12,750

7

Bank of China

Beijing, China

7,626

8

Instagram

Menlo Park, California

6,946

9

Adidas

Herzogenaurach, Germany

5,385

10

BMW

Munich, Germany

4,458

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