Romania stands 13th out of 18 countries in the region in regard to the traffic on mobile devices (tablets and smartphones) with 9 percent in June 2014, up from 1 percent in January 2011, Polish research and Consultancy Company Gemius informs. Countries on top of the standings: Croatia 21 %, Lithuania – 18%, Slovakia – 17%, Serbia – 16% and Macedonia – 14%, while the last are Bulgaria – 9%, Russia – 9%, Belarus – 6%, Ukraine – 5% and the Republic of Moldova – 1%.
In Central and Eastern Europe the average traffic on mobile devices has reached 10 percent, up from 3 percent in January 2011, Gemius reports.
A company’s release informs that 52 percent of the traffic is registered by PCs during working hours, while during the weekend the traffic is heavier in the afternoon and in the evening.
‘Smartphones are used almost evenly during the entire day, but reach the peak during 21-23 hours during the week and during 21-22 hours during the weekend.
Gemius is an online research and consultancy company for Europe and Middle East. Set up in Poland, Gemius extended its operations in Europe, the Middle East and Africa and is currently operating on 35 countries.