Vodafone Romania appoints new Consumer Business Unit Director starting July 1st


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Vodafone Romania appoints Nedim Baytorun as Consumer Business Unit Director starting July 1st. Baytorun will be part of the Executive Management Team and will be reporting to Murielle Lorilloux, CEO Vodafone Romania.

Nedim Baytorun is replacing Mostafa El-Beltagy who ends his mandate. El-Beltagy joined Vodafone Romania in March 2018 and since then he went beyond the commercial aspects of the role, and has coordinated projects that brought to life brand’s mission to provide technology for a better life.  Some of the most important projects of Vodafone Romania in the past years are linked to his name: the first 5G commercial launch in Romania, Vodafone Flex – the first full-fledged digital subscription on the market, Vodafone Club – the new loyalty program for customers, the platforms and projects that consolidated Vodafone’s position as a social responsible brand – “Together we leave no kid behind” and “Together we are stronger” initiatives. Last but not least, he has led the consumer business integration and rebranding of UPC and his appetite for innovation and enriched content led to a truly state of the art and unique service – Vodafone TV which consolidated Vodafone’s position as a convergent player in the telecom industry.

Nedim joined Vodafone Turkey in 2013 and has held several commercial and marketing roles including Head of Segments and Head of Digital Transformation & Revenue Management. After that, he joined Vodafone Albania in 2019 as Consumer Business Director where he led the agile transformation of the CBU organization, becoming a household brand and building a convergence business with Vodafone – Abcom integration. During his leadership, he was involved in important digitalization projects including the first in market digital trading platform GigaMarket.

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